Bob Moore Farms North: What Norman’s Ed Noble Parkway Project Means for Buyers.
What does the Bob Moore Farms North development along Ed Noble Parkway mean for buyers and nearby homeowners in Norman, Oklahoma?
Bob Moore Farms North is a 237-acre master-planned community west of Ed Noble Parkway bringing 690 apartments, 50 single-family homes, retail, and trails to west Norman, reshaping property values and buyer opportunity across the corridor.
Why This Norman Development Matters Right Now
If you have been watching west Norman over the past couple of years, you already know something big is happening along Ed Noble Parkway. But if you are just starting to pay attention, let me catch you up. After nearly two decades of that land sitting vacant south of Sam’s Club and behind Parkway Plaza, the Bob Moore Farms North project is officially moving forward.
Norman City Council approved key rezoning amendments in April 2026, clearing the path for phased construction on the initial 55.56 acres. The full master plan covers roughly 237 acres of mixed-use residential development, and total construction is estimated at $140 million. That is not a small neighborhood addition. That is a transformation of west Norman’s entire identity.
I have been working in this market for 10 years and have closed many transactions across Norman, Moore, and Oklahoma City. What I can tell you is that developments of this scale do not just affect the land they sit on. They reshape the neighborhoods around them. So whether you are buying near Ed Noble Parkway, already own a home nearby, or are investing in the area, this is a conversation worth having right now.
What Bob Moore Farms North Actually Includes in Norman
Let me break down what is actually being built, because rumors tend to get ahead of facts in situations like this.
The full concept for Bob Moore Farms North, developed by Black Oak Partners LLC (a company owned by the Moore family), includes:
- 690 multifamily apartment units, including 475 traditional apartments and approximately 200 “Big House” style units
- 50 single-family lots (roughly 145 lots in the broader plan area)
- 35,000 square feet of retail space fronting Lindsey Street along the curve to 36th Avenue
- Trail connections linking to existing residential neighborhoods to the south
- Amenities including a clubhouse, resort-style pool, fitness center, pickleball court, arboretum, walking trails, a farmhouse with coffee shop, and a reservoir with boardwalk
The “Big House” apartment concept is new to Norman. Designed by Humphreys & Partners Architects out of Dallas, these units are built to look like single-family homes, with private entrances, attached garages, and fewer units per building. Seven buildings totaling 66 units are planned in this style.
What does that actually feel like on the ground? Walk the Ed Noble Parkway frontage today and you will pass sod farms, red dirt, and ranch-style subdivisions from the 1980s sitting right next to fresh concrete pads. The Braum’s at West Main and 36th Avenue NW is always packed. You can smell fresh asphalt. This is a suburb mid-transformation, and that is precisely the opportunity.
Why West Norman Shifted from Retail to Residential
Here is something most people do not realize about this project. The original concept plan for this land showed a mix of retail and entertainment uses, including a grocery store, hotel, and amphitheater. So what changed?
Internal feasibility documents revealed two critical findings. First, Norman already has “significant vacant commercial space,” and the market simply cannot absorb the intensity of C2 zoning allowable uses. Second, Norman needs more residential housing units. Those two factors together drove the entire plan toward predominantly high-density residential with limited commercial frontage.
I bring this up because when I talk with clients about west Norman, one of the first questions is, “Are they going to build a bunch of stores out there?” The honest answer is: the market told developers there is more demand for places to live than places to shop. And when you look at the numbers supporting that, it makes sense. Norman’s population has grown 3.4% since 2020, the local unemployment rate sits at just 2.6%, and the median sales price in Norman reached $280,000 in 2025, up 24.4% from 2021.
One couple I worked with last year was looking at homes near the Parkway Plaza shopping center. They initially worried that a big apartment complex would hurt nearby home values. After I walked them through the full development plan, including the trail connections, the Big House product, and the $140 million construction investment, their perspective completely shifted. They closed on a home in the 73072 zip code and are now positioned to benefit from the infrastructure and amenity improvements heading their way.
How This Affects Norman Home Values Near Ed Noble Parkway
So here is the question every buyer and homeowner near this corridor is asking: will this help or hurt my property value?
Based on what I have seen 10 years in this market, here is my honest take. Master-planned communities with trail systems, mixed-use components, and phased construction tend to lift surrounding property values over time. The key factors working in your favor here:
No public tax dollars diverted. Bob Moore Farms North uses no TIF (Tax Increment Financing). The developers front the construction loan and pay for all infrastructure. The City of Norman maintains it afterward. That means existing services for nearby homeowners are not being redirected.
130 acres of parkland south of Lindsey Street, with trail connections along the Canadian River. Norman Forward set aside $2 million for park development in this area.
New retail at Lindsey and 36th Avenue will bring commercial activity closer to existing west Norman neighborhoods, potentially increasing convenience and foot traffic.
Norman’s median listing price in the 73072 zip code already sits around $450,000, compared to $295,000 in 73071. That gap tells you where the growth pressure is building. Properties already west of Ed Noble Parkway, especially single-family lots along the southern fingers of West Main Street, are acquiring what I call “latent appreciation pressure” as infrastructure and amenities follow this project.
What I tell my clients is straightforward: if you buy before the first phase breaks ground and retail begins to activate the streetscape, you are buying ahead of the curve.
What Norman Buyers Should Watch in 2026 and Beyond
Several practical details from the April 2026 City Council meeting are worth tracking if you are considering a purchase in this area.
Pedestrian Access to Ed Noble Parkway
Council approved an amendment (7-1 vote) requiring that “pedestrian access shall be provided to the eastern edge of the property for future pedestrian access to Ed Noble Parkway.” However, sidewalks on the property currently cannot connect directly to Ed Noble Parkway because an adjacent property owner would need to complete that link. This matters if walkability is important to you.
Norman Public Library West Access
The Pioneer Library System raised concerns about the use of Norman Public Library West’s driveway relative to the development. This signals that traffic flow and access patterns in this corridor are still being refined.
Schools Serving This Area
Norman Public Schools serves the entire corridor. The district has 29 public schools with an average GreatSchools rating of 6 out of 10. Norman High School, one of the largest in the state, offers AP programs and OU dual-enrollment pathways. West Elementary and Jefferson Middle School serve much of the established west Norman residential base.
Market Timing Advantage
Here is something that works in your favor right now. Norman’s housing supply has grown 67.6% year over year, with months of supply climbing to 7.3. The median sold price in Norman as of June 2026 sits at $294,950. Mortgage rates are projected to average 6.1% in 2026. That combination of increased inventory, stabilizing prices, and improving rates creates a genuine buyer’s window, especially in west Norman where you can position yourself ahead of development-driven appreciation.
A first-time buyer I recently worked with was nervous about purchasing near a large development site. She had read about the apartments and assumed it would feel crowded. After visiting the area and seeing how much green space, trails, and phased construction buffer the plan included, she made an offer on a three-bedroom home south of West Main Street. She closed below asking price because of the current inventory conditions, and now she lives within walking distance of what will become one of Norman’s most amenity-rich corridors.
Frequently Asked Questions About Bob Moore Farms North in Norman
How large is the Bob Moore Farms North development?
The full master plan covers approximately 237 acres. The initial pre-development filing approved by Norman City Council in 2026 covers 55.56 acres, located south of West Main Street and west of Ed Noble Parkway. Construction will be phased, with total estimated investment reaching $140 million across the full project.
What types of housing will Bob Moore Farms North include?
The plan includes 690 multifamily apartment units (both traditional and Big House style), approximately 145 to 50 single-family lots depending on the phase, 35,000 square feet of retail space, and community amenities including a clubhouse, resort-style pool, fitness center, trails, and a reservoir with boardwalk.
Will Bob Moore Farms North use taxpayer funding?
No. The project uses no TIF (Tax Increment Financing). Developers front the construction loan and pay for all development and infrastructure costs. The City of Norman maintains the infrastructure afterward. This means no public tax dollars are being diverted from existing services.
What is a “Big House” apartment?
Big House apartments are a multifamily concept designed to look like single-family homes. They feature private entrances, attached garages, and fewer units per building. This style, designed by Humphreys & Partners Architects, is new to Norman and represents 66 of the planned units across seven buildings.
Why did the plan shift from retail to residential?
Internal feasibility documents showed that Norman already has significant vacant commercial space and that the market cannot absorb the intensity of uses allowed under C2 zoning. The documents also noted that Norman needs additional residential housing units, which drove the transition.
Will there be pedestrian access to Ed Noble Parkway?
Norman City Council approved language requiring pedestrian access to the eastern edge of the property for future connection to Ed Noble Parkway. However, direct sidewalk connectivity depends on an adjacent property owner completing the link.
What schools serve the Bob Moore Farms North area?
Norman Public Schools serves this corridor, including West Elementary, Jefferson Middle School, and Norman High School. The district averages a 6 out of 10 GreatSchools rating across its 29 public schools.
How much parkland is included in the development?
Approximately 130 acres south of Lindsey Street is designated as parkland, featuring a trail loop through the site and along the Canadian River. Norman Forward set aside $2 million for park development in this area.
What is the current median home price in Norman?
Norman’s median sales price reached $280,000 in 2025 according to MLSOK data, up 3.5% from 2024. The median sold price as of June 2026 is $294,950. Prices in the 73072 zip code, which includes west Norman, run higher at approximately $450,000.
Is now a good time to buy near Ed Noble Parkway in Norman?
With inventory up 67.6% year over year, months of supply at 7.3, and mortgage rates projected to reach 6.1% in 2026, current conditions favor buyers. Purchasing before phased construction activates retail and amenities along this corridor positions you ahead of development-driven appreciation.
The Bottom Line – Bob Moore Farms North: What Norman’s Ed Noble Parkway Project Means for Buyers
Bob Moore Farms North is not a rumor or a distant possibility. It is an approved, funded, $140 million transformation of 237 acres in west Norman. Whether you are buying your first home, upgrading to something larger, or looking at investment properties along this corridor, the timing is worth serious consideration.
With 10 years of experience,many closed transactions, 33 five-star client reviews, and recognition as a Top 500 Real Producer, I have helped buyers across Norman, Moore, and Oklahoma City navigate exactly these kinds of market-shifting moments. As one of my clients, Victoria Villarroel, put it: “Daniella was the most patient, kind, understanding and caring person we could’ve had guiding us through this process.”
If you are thinking about buying near Ed Noble Parkway or anywhere in the Norman area, I would love to walk you through what this development means for your specific situation. You can reach me, Daniella Miller with Real Brokerage, at 405-413-9802. Let’s find the right home before west Norman’s next chapter is fully written.